• We are a boutique consulting firm, specialising in digital business.

    Helping Organisations Win in a Digital World

  • Latest news

    Live curation of articles about Leadership in a Digital World

  • Leadership in a digital world

    Subscribe to our playlist

  • Digital

    How to succeed in a digital world.

    Mobile apps


    your business

    Engage with your

    customers and people

    Apps can be a powerful way to engage with people on their smartphones & tablets.


    However, competition for attention and screen space is fierce so only the best designed, most useful apps will succeed.




    An example

    Process digitisation


    your processes

    Cost and service improvements

    Many incumbents operate processes that have grown over time, powered by legacy technology architectures.


    A customer centric redesign, recognising the multi channel nature of many interactions, can reduce cost and improve customer service.



    An example

    Crowd sourcing


    the Crowd


    helping each other

    Often, people trust friends and family more than "official"



    A branded online forum, typically connected to social media platforms, can harness this energy in your favour.




    An example

    New digital product creation


    new revenue

    New products,

    born digital

    Digital technology can allow new products and new services be designed, built and launched at a low cost & with speed.


    Legacy assets can be re-leveraged to unlock new markets and new revenues.



    An example

    Another example

  • What We Do

    We deliver commercial results.

    Strategy and development

    Strategy & Development

    Setting the ambition.

    We can help you set the ambition and create a plan to ensure your organisation navigates the digital world successfully.

    Operational effectiveness

    Operational Effectiveness

    Making the most of what you already have.

    We can assess the performance of your existing digital assets, identify improvement opportunities and create a plan to capture the additional value.

    Business and product creation

    Business & Product Creation

    New sources of revenue.

    We can design, develop and launch new businesses or products from beginning to end.

    We will assist with the creation of ongoing operating environments and manage the transition to operations.

    M&A, acquisitions, investments, divestments

    Transaction services

    Due diligence support. Post-merger integration.

    We can help Private Equity or trade buyers assess a deal from a practitioners' perspective, and we can help implement post-merger integrations to capture the expected synergies.

  • Recent projects

    We take our clients' confidentiality very seriously, so the recent project examples need to remain disguised.


    New business launch

    An incumbent non bank financial services company wanted to design a new direct business to expand its growth options.


    Innovation & growth

    A large incumbent in a declining business wanted to explore innovative new business ideas, leveraging their assets to offset the declining business' revenue.


    New online bank

    A large incumbent bank considered a new online bank with a social business model in order to grow market share.


    App to support new business

    A large incumbent financial services franchise is launching a personal finance app to support the development of a new line of business.


    Marketing strategy

    A US-based identity services platform asked for help in communicating their value proposition to decision makers in a complex technological space.

  • Our Team

    A flexible boutique.

    Gerd Schenkel

    Founder &

    Managing Director

    Gerd combines extensive experience as a Management Consultant with The Boston Consulting Group with successful Executive appointments at National Australia Bank,

    Citigroup and Telstra.


    He is the founder of UBank (www.ubank.com.au) and lead the digital agenda of Telstra (www.telstra.com). Most recently, Gerd was the CEO of Tyro Payments (www.tyro.com.au).


    Gerd has a Master degree in Engineering (Robotics) and an MBA from the Columbia Business School in New York.


    Gerd was appointed to serve on the Federal Government of Australia's Task-force for Small Business Digitisation.


    Media coverage

    team work



    Associate Director

    Technology & Delivery

    Hamish combines technology skills with commercial experience. He has years of practical experience on the ground, delivering complex programs and managing difficult environments.


    He spent five years at Telstra Digital where he managed Telstra's digital channels and assets as part of the broader digital agenda.


    Prior to that, Hamish was a technology partner at National Australia Bank.


    Hamish has a Bachelor of Commerce (Honours) from Deakin University.

    UX, design, design thinking, SEO, SEM, coding, technology



    Associate Director

    Product & User Design

    Tom focuses on product and user experience design, using the latest design thinking techniques.


    He was part of the Telstra Digital team where he lead the development of digital products and propositions.


    As part of that, he was part of the team that launched Belong in only ten weeks (www.belong.com.au).


    Most recently, Tom was the platform product lead at Tyro Payments (www.tyro.com.au).


    Tom has a Master degree (1st class honours) in Marketing & Commerce from the University of Melbourne.

    UX, design, design thinking, SEO, SEM, coding, technology



    Associate Director

    Customer & Operations

    Rich has established and ran some of the world's most advanced and largest customer service operations.


    He is a co-founder of UBank (www.ubank.com.au) and was an early Director of Egg Bank (UK).


    He was the Operations Director for Telstra's Global Contact Centres, established Telstra Digital's Live Chat operations and led Telstra's corporate customer experience function.


    Prior to that, Rich worked at HSBC, Credit Suisse and UBS Warburg.


    Rich has a Bachelor degree (Honours) in Design & Technology from Loughborough University in the UK.

    UX, design, design thinking, SEO, SEM, coding, technology



    Associate Director

    Brand & Marketing

    Natalie is a creative & highly qualified marketing professional & entrepreneur with over 18 years experience of distinguished performance in driving business results & establishing brand performance.


    Natalie is a co-founder of UBank, launched mortgages for Virgin Money and Bank West on the East coast. Natalie’s experience includes Head of Direct Marketing for Foxtel, consumer CRM GM for Telstra and Egg Bank in the UK


    Natalie also launched and raised investment for her own business, an online market place for mothers.


    Natalie has a Law degree (L.L.B. Hons) and Masters in Business from Nottingham Trent University.

  • How we work.

    Whatever it takes.

    Management consulting


    Where should your business go?

    We can help your management by providing expertise and decision making support.

    implementation, project management


    Build. Operate. Transfer.

    We can execute some of your projects in the context of your digital agenda and existing organisation, partnering with your stakeholders and teams.

    interim management, contracting

    Interim Management

    Execution from within.

    We can help you jump start the execution of your digital agenda by acting "from within". We can also help you recruit and on-board permanent teams and transfer the work seemlessly.

  • Our Experience

    Our team members have lead and been involved in some of Australia's most exciting digital projects.

    Developed and built Australia's 2nd largest mobile app.

    Launched Australia's newest direct bank.

    Helped digitise Australia's largest contact centre and retail store chain.

  • Please contact us

    We're looking forward to it.

    If you'd like to work with us, please include a link to your CV, website or LinkedIn profile.

    Sydney, Australia
  • Join the conversation

    September 6, 2016 · Business,transformation,Management
    It has been widely reported that the average life of a company in the S&P 500 index has dropped to around 16 years. Indeed, many prominent brands have dropped out of the index in the decade from 2002 to 2012, and several others, mostly with digital business models have risen over the same time...
    September 4, 2016 · Business,digital,transformation
    Much has been written about the issues customers of large organisations face. Having experienced those organisations "from the inside" for more than a decade, I find the following framework useful in order to explain and address these issues. (Almost) all large incumbents are organised along a...
All Posts